Having a great moment does not happen by chance. There is no ticket you can buy to guarantee a timeless experience. There is no recipe for brewing the Midwest's greatest pop-up party craft beer festival or any type of protocol for throwing a parade for a World Series Championship baseball team and 800,000 of its closest friends.

The wonder of making such things happen, along with the wonder that people experience, comes from over-engineering and putting sometimes a little too much care into every single detail.